Expertise: cookies

Functionality that really takes the biscuit

How do I handle cookies on my website?

According to the Dutch Telecommunications Act you can only store or readout cookies with a visitor’s prior consent. You’re also obliged to inform visitors about what cookies you’re using and why. However, this doesn’t apply to some cookies, like ones used to keep track of a shopping cart’s contents. If you’d like to know more, it’s probably easiest to ask us for a detailed explanation (over coffee and some real cookies).

Jeroen Koëter

How do I obtain prior consent?

There are two main ways: you could install cookie walls, but this can negatively affect conversion rates. After all, nobody likes clicking away giant pop-ups. A more user-friendly option is to opt for a form of implied consent. Implied consent is legally valid as long as you are confident that visitors fully understand that their actions will result in cookies being set and non-functional cookies aren’t placed on the user’s device when the first webpage is loaded.

Eva Visser

Can we use Google Analytics without visitor consent?

Yes, with strict boundaries. First, you have to enter a data processing agreement with Google. To protect user privacy, you have to partly obscure the IP addresses of your visitors, encrypt data in transit, turn off Google data sharing and inform visitors about the use of Google Analytics.

Eva Visser